About us

Trust, from the farm to the shipment record.

FARMILY exists to close the gap between what a shipment is supposed to experience and what it actually experiences — and to make proving the difference take minutes, not days.

Our mission

We believe trust in the food supply chain shouldn't be a luxury only large companies can afford.

Our approach

We're not building FARMILY in a vacuum. Every feature starts as a conversation with a real distributor, importer, or logistics operator — what breaks their week, what an auditor actually asks for, what a rejected shipment actually costs them. We'd rather ship something narrow that works than something broad that doesn't.

Where it started

FARMILY started with a simple, personal frustration: watching food lost, undervalued, or mistrusted somewhere between the farm and the people who needed it.

Benjamin Omayebu began researching the problem as an undergraduate at the University of Buckingham, and that research became the foundation for FARMILY today — now focused on giving small and mid-size food distributors the tools to prove their shipments are safe, without needing an enterprise budget.

University of Buckingham. Current MSc candidate at Hult International Business School, Dubai. Published researcher.